Simple. Stylish.
Sustainable.
Simple Style to Share with your Little One.
A more Sustainable brand
An online clothing boutique for women, children and babies.
now open
Our aim is to provide carefully curated collections of simple but stylish clothes for women and children. Subtle coordination of pieces celebrate the compelling and unequivocal bond between a mother and her child, achieving a sophisticated, chic and all round statement look.
The brand encapsulates a clear ethos based around the four ‘S’s’:
Simple – Capsule wardrobe staples to be worn from season to season.
Style – Luxe, high-quality apparel for women, children and babies
Share – Coordinated collections for an understated approach to twinning
Sustainability – Featured products are made from high quality and/ or organic fabrics, as well as ethical manufacturing processes.
Imogen
The ultimate style queen (or king). Effortless chic with that little bit of adorable sass.
Theodore
The joy of dressing is an art.
John Galliano
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